Why is SEO Important

In today’s digitally-driven world where consumers are just as dispersed as the ways to reach them, SEO is the one digital marketing tactic that works for businesses of every size and type.

SEO is a strategy for improving your website’s rankings in the search engine result pages or SERPs. It involves many tactics including using the keywords and phrases your target audience uses when searching for products or services like yours. Of course, this is a simple explanation of SEO. You can read a more detailed explanation about what SEO is and how to go about doing it.

If you own a business, surely you want to drive traffic to your website to get people to visit it. SEO is designed to help you get the traffic you need so you can gain an edge over your competitors.

Today, more than half of website traffic comes from organic (non-paid) search, providing your website immediate access to your target audience. In a nutshell, if you ignore SEO, you’ll be turning away revenue and passing it along to your competitors.

Here are some of the biggest benefits of using SEO for your business.

It Targets Quality Traffic

Unlike traditional advertising like interruptive ads or cold calling that involves reaching out to people whether they’re interested or not in what you’re selling, SEO specifically targets quality traffic. In other words, SEO is an inbound marketing strategy that makes it easy for your ideal target audience to find your business.

SEO allows you to attract the people who are actively looking for the type of products or services you offer. This allows you to reach your target market when they’re ready to make a purchase.

You Don’t Have to Pay for Ads

Unlike PPC ads which involve a cost every time a user clicks and visits your website, good SEO provides you with a valuable position in search results for free.

SEO offers you the opportunity to gain targeted traffic to your site with no on-going costs at all. This means that once you’ve created a web page that Google considers worthy of directing its users to, you can enjoy the free targeted traffic for months or even years.

It Improves Your Credibility and Authority

When you create helpful and informative content, you can build trust and credibility for your business. With each high-quality piece of content you publish on your website, you’ll be establishing your business as one that’s a credible and authoritative source of information.

When someone visits your site and enjoys your content, they’re more likely to speak with a sales rep or make an outright purchase. That customer is likely to return to your site repeatedly to make more purchases because they’ll consider you a trustworthy business to use.

SEO is Easy to Measure

With SEO, you can measure nearly all your results. Using a tool like Google Analytics, you can monitor your traffic, referral sources, conversions, and other metrics that matter to you. This helps you keep track of what SEO methods are working and which aren’t.